Interview with the founder of Projoy Electric: Recalling the extraordinary roads for ten years, sailing in the wind and rain


December 28, 2021, this day is destined to be a special day for Projoy, as Projoy will celebrate its 10th birthday. On this occasion, the editor will take everyone to interview the founder of the company, Ms. He, to hear about the glory and hardships of Projoy's ten-year entrepreneurial journey.


Dream comes from light

Around 2010, with the global economic recovery and the vigorous support and promotion of solar power generation by governments of various countries, photovoltaic power generation has been industrialized and developed on a large scale, and many photovoltaic manufacturers have generally expanded their production capacity.

Ms. He realized that this emerging industry will become the mainstream of the new energy field in the future. In order to seize this development opportunity and do something to make a little money, she hit it off with a few partners and determined to join the photovoltaic industry. A little light sprouted, and Projoy's ten-year entrepreneurial road started.


The road ahead will be long and our climb will be steep

Projoy was established on December 28, 2011. It was originally a small trading company, and for nearly two years it only focused on selling photovoltaic isolation switches. The product line is single and there is no price advantage, so it lacks competitiveness.

In 2013, Projoy began to seek breakthroughs and did two major things within one year: expanding product lines and global deployment. This year, Projoy launched a full series of 1500V DC isolators and energy storage MCB products, established an overseas sales team, and set its sights on the global market.


After the continuous efforts of Projoy's employees, and the products have excellent performance and excellent quality, from 2014 to 2015, many products obtained a variety of international certifications, and Projoy became the designated supplier of many inverter brands and energy storage companies. Sales performance has also increased year by year. Projoy has now become the most widely used isolator brand in the Asia-Pacific region, providing customers with millions of zero-fault switch.

In 2017, Europe, the United States and other countries put forward clear requirements for the rapid shutdown of photovoltaics. Projoy responded quickly and opened the rapid shutdown product line, becoming the first domestic manufacturer to produce rapid shutdown. In the same year, products such as smart meters and distribution boxes were also launched, and several major product lines were cross-promoted, which greatly reduced the cost of customer development.


With the rapid shutdown entering the European market and surge& distribution boxes entering the South American market, Projoy’s sales in 2018 exceeded 50 million, Moreover, this star product-rapid shutdown also helped Projoy become a Tier1 brand in the European market.


In 2019, Projoy completed the "small goal" of 100 million in sales, and the company's development has entered a stable stage. At this time, Projoy’s founders no longer just want to make a little money for themselves. They saw Projoy’s employees who were constantly struggling, saw many project cases feedback from customers, and saw Projoy’s contribution to the country’s new energy industry in the world. Driven by immense satisfaction and pride, they once again made a major decision: make their own factory!

After more than one year of preparations, at the beginning of 2021, Projoy's Suzhou production base of 4000 square meters was completed, with independent laboratories,MES management system, the full production capacity can reach 2.5 million pieces per year. With a factory, they can independently research and develop, provide the most suitable products according to the needs of customers and the market, and provide better products for the photovoltaic & energy storage industry through technological innovation. At this point, Projoy has completely transformed into a manufacturing enterprise integrating R&D, production, sales, and technical support. 


For ten years, Projoy has always adhered to its original intention and focused on providing DC electrical safety solutions for the photovoltaic & energy storage field, determined to become the industry benchmark in the field, and has been striving for this goal.

A handy tool makes a handyman

Projoy was formed by the core technical team of returnees from Germany at the beginning of the company. During the development process, it has always focused on personnel training and introduction. The current R&D team has many experience in isolators and circuit breakers. Projoy has accumulated a large number of industry supply resources for many years, and can realize the supply of raw materials with a high cost performance. At present, Projoy has reached cooperation intentions with many photovoltaic-related companies, and has established a multi-faceted marketing channel. Therefore, Projoy has great advantages in technology, resources and channels.

In addition to the objective conditions mentioned above, Projoy's products are also very competitive. At present, Projoy can produce full range of isolators suitable for the string inverters from 1kW to 320kW, which can meet the needs of customers in various power segments. Projoy is also the world's first photovoltaic isolator company that meets the DC PV2 standard for both internal and external DC isolators. It is the only photovoltaic isolator supplier whose full range of products has obtained UL certification in China. The first supplier of photovoltaic isolation switches in China that meets the IEC60947-3 (ed.3.2): 2015 standard, and the full range of products have obtained TÜV certificates. Not only isolators, Projoy’s MCB, rapid shutdown and other products have also obtained various international certifications. Various professional qualification certifications reflect the high quality and high performance of Projoy’s products, and lay a solid foundation for Projoy's global market.


Projoy continues to make up for its shortcomings. From a single product line at the beginning of its establishment, it has expanded to have five product lines in the fields of photovoltaics, energy storage, security, intelligence, and systems. On the occasion of the tenth anniversary of its founding, Projoy has realized independent production of all product lines, and plans to set up a new 15,000 square meter factory next year, and more than half of it will be replaced with fully automated production lines. By then, Projoy's production capacity can reach 5 million units per year.


The sea of stars, our journey begins

Projoy’s ten-year business is full of opportunities and challenges. During the development process, Projoy continued to adjust the company's strategy according to the market environment, steadily fought steadily amid the fierce industry reshuffle, and continued to grow and develop. Thanks to the “dual-carbon” and the upcoming carbon tax policy, opportunities in the new energy industry have skyrocketed. However, there are only a handful of companies that focus on electrical safety. This shows that we have chosen the right track and will continue to work hard and innovate on this track.


At present, Projoy has been selected as a "Specialized, Fined, Peculiar and Innovative" enterprise in Xiangcheng District, Suzhou, and will apply for Jiangsu provincial level "Specialized, Fined, Peculiar and Innovative" enterprise, High-teach enterprise, Little giant enterprise, and will set greater goals in the future. All Projoy people believe that if we fight hard, we brave the wind and waves, we will usher in the glorious moment of dawn.